AI Automation for Businesses That Want Results
We don't just set up your CRM — we architect custom automation systems that convert leads, save time, and scale with your business.
Why Businesses Choose DE & Co
Most GHL agencies treat your account like a checklist. We treat it like a growth engine.
We Don't Just Build Systems. We Build Revenue Engines.
Most GHL agencies treat your account like a checklist. Configure workflows. Set up templates. Walk away. That's not strategy — that's assembly line work.
We bring enterprise-level process optimization, ISO auditing discipline, and big data analytics training to every implementation. Your automation doesn't just run — it learns, adapts, and converts.
When you work with DE & Co, you get strategic partners who understand business growth, not just button-pushers who know the software.
Discovery & Strategy First
We don't pitch packages until we understand your business model, goals, and growth blockers.
Custom AI Integration
We build custom GPTs and conversational AI specific to YOUR business — not generic chatbots.
Ongoing Optimization
Launch is just the beginning. We continuously test, refine, and improve based on real performance data.
Not Your Average GHL Agency
Most operators hand you templates and walk away. We architect custom solutions that actually drive results.
Strategic, Not Generic
We don't do cookie-cutter. Every workflow, funnel, and automation is designed around YOUR business model and goals.
AI-Powered Edge
Custom GPTs, conversational AI, and intelligent automation that your competitors don't have (and don't know how to build).
Enterprise Expertise
Backed by ISO auditing, big data analytics training, and corporate process optimization experience.
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Services & Pricing
Start with the core infrastructure that stops leads from dying. Expand when ready.
Core Infrastructure
The foundation that stops leads from dying and keeps follow-up running compliantly.
- Seller acquisition pipeline (MVP)
- Permission-based SMS/email follow-up
- Lead resurrection automation
- Compliance-safe messaging logic
- Ongoing system maintenance
Founding Member Access
Early access pricing for our first clients. Help shape the system and lock in lifetime pricing.
- Everything in Core Infrastructure
- Lifetime pricing guarantee
- Priority implementation
- Direct access to founders
- Input on feature development
Optional Add-Ons
Upgrade when ready — no pressure, no rush.
AI Lead Categorization
AI summarizes conversations and flags hot leads automatically.
Add to PlanReferral Pipeline
Manage bird dogs, agents, and referral partners in one system.
Add to PlanBuyer Distribution
Match and send deals to buyers automatically based on criteria.
Add to PlanIntelligence Layer
Knowledge base, objections library, and training memory for your team.
Add to PlanNeed something specific? We offer à la carte services too.
Ask about custom builds, migrations, and strategic consulting →
Meet the Founders
Strategic thinkers with deep technical expertise and a bias for action.
Erica Ellington
Co-Founder | Automation Architect
ISO-certified auditor with big data analytics training and corporate process optimization experience. Erica brings enterprise-level thinking to small business automation.
Specializes in strategic workflow architecture, custom GPT integration, and turning messy operations into revenue-generating systems.
Danielle Roberts
Co-Founder | Strategst-Educator-Creative Director
Founder of The Graceful Ember and DanielleRoberts.ai, Danielle combines creative design with strategic digital product development.
Specializes in conversion-focused funnel design, brand storytelling, and AI-generated creative assets that actually convert.
Ready to Build Something Smarter?
Book a 20-minute discovery call. No sales pitch — just smart questions about your business and honest answers about whether we're the right fit.
Book Your Discovery Call
Or email us directly: [email protected]